Grading Facebook’s Homework

The vast majority of what people in the US see on Facebook

Political content makes up about 6% of what you see on Facebook.

CrowdTangle [shows] which Page posts are engaged with the most, what content will get likes, comments and reshares. It is not designed to show what is being seen the most.

Likes and comments don’t equate reach.

Our ranking models include much more than just engagement.

Engagement with all posts (and not just posts with links)

How many people actually see the content. We call this reach.

Engagement does not predict reach.

Here are lists of the US news publishers

A smaller effect appears to have been due to the temporary measures we put in place to address potential misinformation and delegitimizing content on our platform related to the election.

We need to have independent research to understand our role in elections.

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